Execution Brief — StoryBrand × The Loyalty Handbook

Overview

What We're Building

StoryBrand's audience finds the content. They watch, something clicks, and they want more. But there's no system waiting for them — no follow-up, no re-engagement, no path back once the initial excitement fades.

The Welcomed Guest installs that system. It turns one-time visitors into returning customers by building a 12-month automated email engine that keeps StoryBrand top of mind, drives repeat engagement, and moves the right people toward the course and certification at the right moment.

For

StoryBrand — Donald Miller

Problem

No re-engagement system after first contact

Outcome

Higher course conversion & certification pipeline

Timeline

30 days to build · 12 months to run

Scope

What's Included

12-month automated email sequence — segmented by audience (business owners vs. marketing professionals)
Re-engagement campaign for existing list — reactivates dormant subscribers without ad spend
No-show prevention system — automated reminders that reduce drop-off before scheduled calls or events
Review generation system — timed to surface when satisfaction is highest
Referral sequence — turns satisfied customers into an ongoing referral source
ESP setup and automation — wired into your existing email platform, ready to run
120-day performance support — monitoring, iteration, and optimization after launch

Not included: Ad creative, website development, CRM migration, or paid media management. This engagement covers email infrastructure and automation only.

Timeline

What Happens Next

Week 1–2

Research & Strategy

Customer profiling, audience segmentation, workflow mapping, and success pattern analysis. We build the architecture before we write a word.

Week 3–4

Build & Deploy

Sequences written, automation configured, ESP wired, and everything tested before it goes live. You review and approve before launch.

Day 30–120

Measure & Iterate

Track conversion rates, adjust sequences based on data, and optimize for performance. Real-time iteration until the system is dialled in.

Month 2–12

The System Runs

Fully automated. No ongoing management required on your end. The engine runs in the background while you focus on everything else.

Investment

The Engagement

Fixed Fee

$3,500

One payment. No retainer. No revenue percentage. You own the system and everything it produces — forever.

Start

You'll be taken to a secure Square invoice to complete payment and begin the engagement.